More sustainability thanks to innovation: strategic partnership between the Liechtenstein Bankers Association and Operal Gaming

Under the motto «Growth through sustainability and innovation», the Liechtenstein banking centre has developed a roadmap for the coming years. One facet of this is the strategic partnership with Operal AG, which brings together sustainability and innovation with the concept of impact gaming: the long-term nature of climate protection is married with highlights that can be experienced directly while playing mobile games. With Climate Candy, Operal Games has launched the success story of impact gaming and made a substantial contribution to climate protection with over 100,000 downloads and 1200 tonnes of CO2 removed from the atmosphere. With this expertise and an immense wealth of experience in blockchain applications, Operal and the Liechtenstein Bankers Association are opening a new chapter together: to promote and communicate sustainability in a playful way and to make the youth a pioneer in sustainability via games.

«We are delighted to be working with the Liechtenstein Bankers Association to promote sustainability and social responsibility in the context of mobile gaming,» said Luigi Caradonna, Board Member of Operal. «We believe that games can be a powerful tool for social change, and we are committed to making a positive impact on the world through our game.» Both companies believe that thanks to this partnership, games and other solutions will be developed - such as those for payment processing - that promote sustainability and have a positive impact on the world.

Simon Tribelhorn, CEO of the Liechtenstein Bankers Association underlines the importance of social responsibility: «Our stakeholders and the clients of our members expect more than just high-quality services. They want financial institutions to contribute to solving the environmental and social challenges of our time.»

Importance of impact gaming: reward as a driver

Impact gaming is an innovative approach that combines entertainment with real-world impact. Games in this category educate gamers about pressing global issues while encouraging them to take action. By activating the brain's reward centre through gamification elements, impact gaming taps into powerful human drives. For example, the innate need for immediate feedback and the release of happiness hormones. These mechanisms become powerful motivators for change, which typically takes years or decades in climate issues. Complementing the knowledge transfer on climate issues as well as proactive measures, the playful approach to sustainability and social responsibility is promoted.

#sustainability, #token economy, #digitisation, #blockchain, #Liechtenstein, #Roadmap2025